Visit Cambridge and Beyond: stay longer, explore further

Visit Cambridge and Beyond (VCB) is the official tourism service for Cambridge and the surrounding areas. Recognising that tourism contributes £764million to the local economy and accounts for 20 per cent of local employment, VCB works with valued partners to manage the visitor experience for the benefit of tourists, residents and workers alike.

Our brief:

  • To provide strategic comms support to the organisation during a period of transition

Outcome:
An ongoing relationship, Cinnamon uses regional media opportunities to highlight the organisation’s place management role.