Stagecoach East: transporting PR to a new level

 

Stagecoach East operates 99% of bus services across the Eastern region, transporting 39.5 million passengers annually across 20.9 million miles.

Our brief:

  • To deliver positive media stories in regional media and specialist publications
  • To act as the company’s press office for the East of England
  • To proactively manage the company’s reputation, particularly in crisis situations

Outcomes:
Over the last 18 months we’ve helped to increase Stagecoach East’s influence in media debates about the future of public transport in Cambridge.  We’ve been hands-on in managing crisis situations that require a press response, while also protecting the company’s reputation by challenging biased or unfair reporting.  We’ve been intentional about promoting the company’s human side too, as employees strive to deliver an excellent service for the communities they serve.