Our latest double-page spread: Cambridge’s £37billion economy and the need for evolution

Our latest double-page spread: Cambridge’s £37billion economy and the need for evolution

It's always a privilege to facilitate thought-leader articles about Cambridge.

On this occasion we interviewed Cambridge BID director Colin Jones, capturing his insights about Cambridge as a world-class location for prestige businesses.  The resulting double-page spread in Cambridge Independent forms part of a series of visionary articles, initiated by Cinnamon and designed to reinforce Cambridge BID’s position as guardians of the city.

The piece begins:

CAMBRIDGE’S popularity as a world-class location for prestige businesses is soaring despite healthy competition from Silicone Valley, Munich and Copenhagen. But at what cost?

Here, construction law specialist, Colin Jones – a board director of Cambridge Business Improvement District (BID) and managing partner of law firm Hewitsons – discusses Cambridge’s lucrative international positioning … but warns that our home-grown millennials may well end up victims of our beautiful city’s success.

Colin says: “The Cambridge economy is now reported to be pumping out revenue of £37billion a year. The arrival of AstraZeneca, with its new Cambridge HQ currently being built, will add another £16billion onto that. That’s pretty serious turnover for what was, just 100 years ago, a small town with a well-established university attached to it.

“Out of necessity, Cambridge has reinvented itself very successfully and is now an internationally-recognised destination for hundreds of enterprises, including mega-corps like Microsoft, Apple, and Siemens.

“But what makes Cambridge so attractive to businesses today isn’t just the fact that it’s the centre of technology, science, innovation, research and development; or a melting pot of amazing minds. For businesses employing high calibre staff, handpicking a ‘good location’ from a choice of global environments is now high up on the priority list.

Read the whole article online here.