Stay longer and explore further: creative media angles to attract new visitors to Cambridge.
Visit Cambridge and Beyond, the official tourist organisation for Cambridge and the surrounding area, gave us a working brief to bring Cambridge and the wider region to the attention of a national and international audience, with a view to extending the average visitor stay.
Our coverage to date includes a bat safari feature with US airline magazine Hemispheres (publication imminent), a ‘Come to Cambridge University without passing any exams article in The European magazine for affluent travellers, and a mix of national print/online pieces.
Here’s an image of us supporting The Sunday Telegraph (ST Kids magazine) and celebrated photographer Perry Ogden on a shoot at Wimpole Home Farm.
In addition to PR coverage we provided social media support and recommendations, focusing specifically on non-heritage content.